Woman Achiever Rojita Tiwari - A 'Spirited' Brand Strategist

The world is awed by an influential woman’s positions of power, but knows little about her journey — her sacrifices, the hurdles she crossed, and the battles she continues to fight. The overarching message she gets from society is that success for women — personal or professional — is the exception and not the rule.

The next Woman Achiever on our list is Rojita Tiwari, a well-known wine and spirits professional in India. She is a certified sommelier and a wine and spirits writer, educator, and consultant. She has won numerous awards and accolades for her work. Tiwari is the founder of Drinks & Destinations, a leading digital platform and liquor brands consultancy firm that covers the Indian beverage industry. She is instrumental in introducing a new category of spirit (Baijiu) in the country and currently consulting a whisky company as the Chief Brand Strategist.

THE INTERVIEW:

What do you consider the main achievements in your life?

As an individual, I feel I am in the process of achieving many new things. There’s still so much to do. At the same time I am also grateful for what I have achieved so far. I come from a background of strictly-no-alcohol to now breaking the stigma around social drinking. Talking about responsible ways to enjoy alcohol to becoming one of the women shattering glass ceilings, I am also aware that achievements come with responsibility.

Your motto for Women Empowerment

Be unapologetically YOU.

What qualities do Women need to imbibe within themselves to be more Empowered and successful in life?

I always feel that women usually do not give themselves the due credit. They undermine their achievements and are ready to compromise on their dreams and ambitions. Women empowerment is only possible when women empower themselves. Then the world will have to follow suit.

What drives you to be at the Top of your Game? What are your success strategies?

I do not have a success strategy. But I do not like to get comfortable and stagnate. I am constantly stretching and challenging myself. Trying out different things, eager to make a difference through my work. And in the process, possibly inspire the women to take that step towards carve their niche in the industry.